Company Analysis

I.Factual Summary: 1. Baxton technology manufactures surface automotive hoists which ar employ by garages, service stations and other relate shops to elevation cars for servicing. 2. Marketing scheme: II. Case Problem/ luck: In vow to maintain its fast growth and its chump image, Baxton applied science has two opportunities. One is adopting a merchandise sagacity strategy and stay focused on the untapped U.S. potential. The uphold prospect is follow a grocery developing strategy to enlarge its business in Europe. If it adopts the market penetration strategy, should it appeal the US market by means of the establishment of a rough-cut revenue office or through enhanced joint efforts with its ongoing distributor? If entering Europe is desired, should Baxton Technology jump-start with licensing or joint venture agreement with Bar Maisse or through direct investment? Baxton must consider some(prenominal) facts in order to understand this situation, incl uding the potential European market surround as well as the size and kitchen range of the would-be(prenominal) entrance to that market. Most importantly, Baxton will need to reassess what their companys strengths and weaknesses are, and how they start into the global vehicle-lift business.

SWOT Analysis: Strengths: - Superior in design, quality, succour of installation, safety features a five-year warranty over its competitors - The sales prod is knowledgeable enough to sell, install and service the units - Efficient change selling - Received approval from service companies su ch as Canadian Tire and Goodyear - Fo! ur patents on the Baxton Lift - Baxton Technology distributes its products based on the specific needs of its customers Weaknesses: - Baxton Lift was interchange 5-20 percent more expensive than its competitors - Low market piece - Not as preponderant as some competitors - The scattering network of the company is non vast Opportunities: - Entering the European market - Expanding sales onto the...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay