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TABLE OF CONTENTS role 1: INTRODUCTION TO HONDAS incorporate compose 1.1BACKGROUND 1.2THE PRODUCT OF HONDA 1.3STRATEGY: HOWS HONDA PHILOSOPHY GO INTERNATIONAL MARKET 1.4LOGO 1.5HONDA AND ITS spheric OPE dimensionN 1.6SWOT abbreviation OF HONDA 1.7COMPETITION 1.8THE GLOBAL political machine INDUSTRY AFTER THE EARTHQUAKE OF lacquer IN run into 2011 1.9AUTO INDUSTRY WEATHERS HIGH FUEL PRICES 1.10REVIEW each over THE PAST FISCAL YEAR OF HONDA 1.11NEW CHALLENGES IN THE futurity SECTION 2: digest AND EVALUATION OF HONDA 2.1 HORIZONTAL ANALYSIS ON SALES 2.2 PROFITABILITY ratio 2.2.1 Gross attain and Net clear Margin 2.2.2 founder on heart pluss 2.2.3 Return on Common Equity 2.3 liquid proportion 2.3.1works Capital 2.3.2 Current and affectionate Ratio 2.4FINACIAL LEVERAGE RATIO 2.5 military action RATIO 2.6 question AND DEVELOPMENT EXPENSE SECTION 3: HONDA S COMPETITOR ANALYSIS (HONDA Vs TOYOTA) 3.1 COMPARISON OF PROFITABLITY RATIO 3.1.1 Pr ofit Margin on Sales 3.1.2 Return on Asset 3.1.3 Return on Common Equity 3.2COMPARISON OF LIQUIDITY RATIO 3.2.1. Working Capital 3.2.2 Comparison of Current Ratio and Quick Ratio 3.3COMPARISON OF m acetary LEVERAGE RATIO 3.4 COMPARISON OF ACTIVITY RATIO SECTION 4: CONCLUSION AND good wordS 4.

1 CONCLSION 4.2 RECOMMENDATION REFERENCING SECTION 1: INTRODUCTION TO HONDAS corporal PROFILE 1.1Back ground Honda has grown to become the worlds largest motorcycle manufacturer and angiotensin-converting enzyme of the leading automakers, stationed at Japan, was established on 24 Sept, 1948. Honda goes with a global network of 4 92* subsidiaries and affiliates accounted fo! r under the equity method, Honda somewhere in the middle of 1996 and 2001 The Honda Company is the largest motorcycle manufacturer and also the third most successful and largest car manufacturer. Honda develops, manufactures and markets a wide miscellany of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the...If you want to make a full essay, order it on our website: BestEssayCheap.com

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